Ford will kick off the campaign by recruiting agents – influencers as expressive as the new car – who inspire their friends both online and off. Agents will be selected based on their story and social prominence, among other attributes, and through their voices they will help to shape the story of the new 2014 Ford Fiesta.
Agents will debut the content they create on their own social pages, and then, as it gains popularity, Ford will feature it on www.fiestamovement.com and amplify the best of the best across digital, print, broadcast and outdoor advertising. Any and all content can become part of the living, breathing story of the new Ford Fiesta.
Exciting right?? Do you think you have what it takes to become a Social Agent to kick off the new Ford Fiesta? If so, apply here: www.fiestamovement.com.